Agent Provocateur – Christmas Campaign 2024

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THEME:

Launch

The Challenge

We were briefed to deliver an evening that exudes luxury and lust for Agent Provocateur’s AW24 Christmas campaign featuring Abbey Clancy & Peter Crouch, a playful anniversary-inspired update of the brand’s iconic 2015 “Love Me Tender” film starring Rosie Huntington-Whiteley.

We were tasked with turning a standard London boozer into a gold, glitter oasis that would set the scene for an an exciting evening bringing together some of the biggest names in the fashion industry.

The Execution

We transformed the Marquis of Cornwallis pub into the glitzy and glamorous ‘Pub Provocateur’. Downstairs housed a beautiful grand piano, creating the perfect moment for performances from special guests and iconic duo Jools Holland and Paloma Faith, delivering a memorable moment for all guests. We also created a second performance area that housed a stage and DJ set up for acts Girls Don’t Sync’ and DJ Fat Tony.

Guests were also welcomed upstairs in an intimate space with karaoke and cocktails, a luxury cocktail bar offered guests an array of drinks hosted by Casamigos and Ciroc. Guests were then invited to jump into the Agent Provocateur photobooth where they were able to take their photo with friends and take this away with them at the end of the evening.

LONDON, ENGLAND – NOVEMBER 13: Peter Crouch and Abbey Clancy attend Agent Provocateur’s Christmas Campaign launch at The Marquis Cornwallis on November 13, 2024 in London, England. Photo Credit: Dave Benett.

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