Hugo Boss x Liam Payne
BRAND:
Hugo Boss
THEME:
Music
The Challenge
Facilitate a Q&A session with Maya Jama and Liam Payne for them to dicsuss the Liam Payne partnership with Hugo Boss. As well as having the Q&A; we also needed a secluded and secure space within the store to host a fan meet and greet with Liam.
The Execution
We created a double faceted set design which allowed for the Q&A to take place, whilst also creating a private area for the meet and greet to take place; all within the same floor space. Before and after the Q&A; we had Fat Tony DJ’ing the event, along with themed catering.
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