Jack Wills Ibiza House

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Jack Wills



The Challenge

To create a unique and immersive branded experience for Jack Wills and 45 content creators. The aim of this 3 day event was to install a branded activation within a villa in Ibiza where influencers could create content to promote the new Jack Wills Summer collection. Production and branding was an extremely important element of this brief especially as the majority of the events taking place throughout the trip were being hosted in the villa itself. We wanted to keep branding fun, young and in line with the summer collection and did this by using tag lines and placing product strategically that would enhance the guest experience.

The Execution

A 3 day event in a luxury villa in Ibiza, we used a number of different production and branding elements to transform the villa into a combined accommodation and social venue. We managed all elements of logistics and accommodation from organising a private jet with personalised goodie bags to branded airport transfers, as well as arranging hotel bookings for more than 30 people. As a lot of the social events throughout the trip were actually taking place in the villa, we created a pop up store, in house DJ booth and a swimming pool outdoor cinema to deliver the ultimate experience for guests. To add the perfect social element, we organised a private area for over 45 people at Ocean Beach Club, this was the perfect venue to showcase the new Jack Wills Summer collection and swimwear.

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