Richard Mille x Flannels London

BRAND:

Richard Mille x Flannels

THEME:

Music

The Challenge

To host an exclusive dinner for 50 of Richard Mille’s top consumers at the time. The dinner needed to be elevated and exert luxury. The overall objective of the event was to bridge the gap between luxury, retail and the NFT market and highlight the synergy between them.

The Execution

In order to deliver a dinner that represented luxury, we had a Michelin star chef create and produce the menu which was delivered silver service. The tables were dressed accordingly with vibrant coloured flowers and fruit to link in with the digital art that was on display on the screens in the room. The dinner showcased the top 50 NFT artists via the screens in the space and successfully delivered a panel made up of significant people within the NFT world and jewellery market.