Alec Monopoly

BRAND:

Alec Monopoly

THEME:

Art

The Challenge

Launch event for the new Flannels London store, which needed to make an instant impact on the London market and hit the town with a bang! We collaborated with Alec Monopoly, to execute a secret stunt of abseiling him down the front of the Flannels London store in the middle of rush hour on Oxford Street.

The Execution

We had 2 weeks from concept to implementation for this entire event; therefore our biggest hurdle to overcome was safely and securely abseiling Alec down the front of the Oxford Street store, whilst also suspending his artwork. We sourced an expert to work alongside our production team to ensure that the abseil could be completed safely, with a trial run taking place at 3am the night prior to familiarise Alec with the stunt, test the speed in which we could suspend the artwork and also to maintain the secrecy of the stunt that was to take place. We then transformed the 2nd floor of the store into a launch party; with live graffitiing, mixologists, DJ line up and creative catering offerings.

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