Christian Louboutin – Astroloubi

Christian Louboutin – Astroloubi hero image

BRAND:

THEME:

Launch

The Challenge

To create an immersive event to celebrate the exclusive launch of the ASTROLOUBI by Christian Louboutin. The objective was to deliver an experience for top tier guests inspired by the 90’s street style and basketball scene that held an interactive element for guests.

The Execution

We transformed the Flannels X basement space into a basketball court by creating bespoke visual content that was shared on the screens. Guests enjoyed interactive experiences such as having a go on the branded claw grabber to have a chance of winning an ASTROLOUBI jersey.

 

Guests had exclusive access to the ASTROLOUBI pop up located in the store and the night was complete with live performances from DJ’s including Tommy Gold and Taylah Elaine.

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