Creed’s Gold Vault

The Challenge

Creed reached out to us to help us bring to life their Millésime Perfume for Father’s Day within an immersive 360° led screen event space.  

The Execution

The Creed team has a clear vision, however we had to then take their vision and make it into a deliverable and functioning activation. 

We created a 3m x 3m gold vault, which exuded the luxury and elegance that Creed symbolise. The vault was placed within the 360° screen space which had artwork curated by W1 Curates, with the mirrored vault seamlessly merging with the space. To top it all off, the room also ticked the audible senses with a personalised curated playlist created by CKTRL. 

Once the vault was complete and the space all working together, alongside our Partners we hosted an industry and press event to showcase the activation for 200 key industry players. The event was sponsored by VIVIR and we showcased performances with CKTRL and Joy Orbison.