David Bailey x Taschen

BRAND:

David Bailey

THEME:

Art

The Challenge

We were given access to work alongside Taschen to publicise the sale of their new David Bailey sumo; including a Q&A with Dylan Jones and David Bailey. We also wanted to transform the event space so that it felt like a unique and exclusive art gallery.

The Execution

We created a custom build partition wall which we then turned into a pop-up photography exhibition. We then added a small intimate stage set up for the Q&A to take place on and added in seating for the attendees, which had to be moveable and also not take away from the event space. We needed to create a very sophisticated and intimate atmosphere to the event; which was complimented by creative furnishings, live music and classic catering.