DINK x Sports Direct – The Warm Up 2

BRAND:

Sports Direct

THEME:

Sport

The Challenge

A multi-event series to launch the new football season; sponsored by 4 key brands: Adidas, PUMA, Under Armour and Nike. We hosted a competition with 3 different phases in different locations, then concluded with an after-party. We wanted to give the participants a feel of what it would be like to be a professional footballer for the week!

The Execution

This event took place across 2 weeks in 4 different locations; Brighton, Southampton, Lisbon and London. We transported all of the team to different football grounds across each of the locations; all of which were personally branded. The event then accumulated with us taking the top 10 players to Lisbon on a private jet to play the final match against Benfica in their home stadium!