Frasers Group CEO Dinner

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THEME:

Private Dinner

The Challenge

We wanted to maximise on creating a really memorable moment for our C-Suite attendees, and create a unique opportunity for them to all sit in a room together and discuss business in the setting of Frasers Festival. We were acutely aware that this kind of moment wasn’t something that was commonly done, and with the level of attendee, needed to be above and beyond to create an impact. We also needed to manage all the transport and accommodation requirements for the 40 guests, from touch down to the end of the Festival experience.

The Execution

We negotiated with Cholmondeley Castle to be the first brand to host an event in the newly refurbished castle in over 15 years, so creating a money cant buy experience for our VIP guests. We welcomed the guests to the beautiful castle terrace with a string quartet, to have a champagne and cocktail reception overlooking our Frasers Festival site, building up excitement for the following day when the Festival went live. We then worked with the best suppliers in the country on delivering a curated 5 course, wine pairing dinner hosted in The Great Hall of Cholmondeley Castle – with a focus on local produce and the best of the best wines. We also worked with a key brand partner to ensure that we gave a space for them to show up at this special moment, with Creed scenting the full event space and kindly gifting beautiful gift bags at the end of the meal. We then arranged a fleet of cars to be on standby to take all guests back to their pre-booked hotels at the end of the magical evening.

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