HYROX HIIT Classes

BRAND:

THEME:

Sport

The Challenge

In conjunction with the HYROX registration event we were asked to create a pop-up HYROX inspired Gym where key Puma HYROX Athletes hosted a series of bookable HIIT classes for guest to attend for a fully immersive HYROX experience, led by HYROX MCs with a DJ and smoothie bar for added atmosphere!

The Execution

⁠Taking the HYROX race format blueprint and transforming this into a series of mix ability bookable HIIT classes for guests to attend in the lead up to the spring HYROX London main event.
We partnered with Puma and the official HYROX MC’s to host the sessions and bring the energy, so guests got a real flavour of the full HYROX experience. From ensuring the exact HYROX gym set up and equipment was used, through to creating production elements that really brought the space to life for a truly immersive guest experience; LED screens with bespoke Puma x HYROX content, light sequencing throughout the classes, a roster of DJs to keep the energy levels high throughout, and unique branded touchpoints such as bespoke branded goodie bags through to branded smoothie cups for guests to takeaway post workout.

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