Jack Wills Ski 2023

The Challenge

To host Jack Wills and 10 of the UK’s leading social content creators in the Alps to promote their new skiwear collection and increase social presence and raise brand awareness. We wanted to particularly attract the student market whilst in resort by putting on events hosted by the brand targeting our key demographic.

Our aim was to put on experiences for guests that created the perfect opportunity for content creation with a real point of difference, doing things that haven’t been done before.

The Execution

We sourced and transformed a luxury chalet into a Jack Wills branded environment that was both accommodating and unique for guests whilst also providing effective backdrops to capture important content moments. The production around the chalet was custom designed to add subtle elements of branding without losing the feel of being in the Alps. To make guests feel special on arrival we created personalised hampers filled with Ski essentials and Jack Wills merchandise.

Throughout the trip we organised a number of once in a lifetime experiences to wow guests whilst providing an incredible backdrop to capture social content. These included dog-sledding over the famous Le Lac in Tignes to snowmobiling around Val d’Isere with a private guide. We also made sure to include some fun activities at the chalet to really bring guests together including bringing in a private chef to host a pizza making workshop and the traditional can’t be missed French Fondue!

To ensure we checked off the objective of creating brand awareness amongst the brands target audience, we hosted a Jack Wills Apres at La Folie Douce to attract students visiting resort. Using various elements of production and visuals, we were able to create a branded event that encompassed the real essence of the Jack Wills brand and more specifically their latest skiwear collection.

It was important for us to have talent perform at the venue who were current, attractive and relevant to the guests attending therefore flying Sammy Virji out was a successful choice.