Jack Wills Tik Tok House UK

BRAND:

Jack Wills

THEME:

Music

The Challenge

To create the first ever UK Tik Tok house hosted by a brand. This two day event showcased Jack Wills to the Tik Tok audience with the top 15 content creators in the UK at this time in attendance. As well as this being a social reach piece, the event delivered commercial benefits by using shoppable product throughout the event.

The Execution

We had the 15 influencers stay in the house and an additional 50 attend for a house party where the well renowned DJ Joel Corry performed. The house was transformed with branded elements and we used production to create activations within the space including a confessional booth and retail pop up shop where guests could choose product to wear. In addition to this there was a glam room where we had professional make up artists, barbers and hairdressers as well as well known nail artists Originails. All of these created a real interactive element for the event. In order to create content opportunities we organised a number of activities for the 15 influencers whilst staying at the house, including cocktail masterclasses, spa sessions with massages and facials as well as Squid Game themed games and activities in the garden.

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