Panerai x Flannels London

BRAND:

THEME:

Store

The Challenge

Working alongside the exclusive Panerai brand to host a panel discussion to a group of select industry experts; whilst also ensuring that the sales space was functional to be able to convert sales enquiries throughout the night. We also wanted to include a live music element that would compliment the event atmosphere, whilst adding an exclusive customisation designer for the experts to indulge in.

The Execution

Panerai had already provided a large display piece which we then worked with to create a panel set up that sat inline with the display; whilst being malleable and flexible to be quickly removed after the panel. We worked to make all aspects of the event as classic and on-brand for Panerai as possible; with Italian focused catering options that gave a nod to the brands origins.