USA Pro x Sophie Habboo

The Challenge

To celebrate the launch of USA Pro’s new collection in collaboration with Sophie Habboo, we created an intimate and exclusive experience for 15 guests at a private townhouse venue in Soho, London.

Our objective for this project was to create authentic content capture moments to help boost social engagement across all platforms and drive sales of the new collection.

The Execution

To ensure we created an experience for guests that was unique and matched the key objectives of the collection – exuding confidence and power, we delivered a pilates class followed by an informal brunch in our ‘USA Pro Cafe’. The USA Pro team and Sophie then had the opportunity to present the collection and talk through the key features and benefits in their very own pop up showroom.

Our carefully curated influencer guest list was then given the chance to browse the collection and place orders of their desired items with our team. These were then pulled together on the day and included in their branded goodie bags –  a memorable takeaway.

The production elements used for this event were subtle yet effective in really giving a brand presence, using vinyls to sign post the different activewear capsules as well as a physical screen to play the campaign video was an educational and interactive way to introduce the collection to guests.